Participation Media is characterised by ‘paid for’ content that consumers are motivated to interact with and for which a payment is made through phone, text and online channels

BT Agilemedia was one of the first companies to deploy the innovative Online Payforit journey for web-based content billing

BT Agilemedia is BT’s participation media business that enables consumers to interact with content and generate revenue for the content owner through the use of phone, text, online payment and application services