BT Agilemedia launches worldwide voting via Facebook®
May 10, 2011
BT Agilemedia today announced the integration of its Online Participation Media platform (OPM) with Facebook, to offer real-time online voting and interaction, on a mass scale, to audiences of TV entertainment shows in the UK and around the world. The integration enables users to interact via a show’s Facebook page and vote for their favourite contestants etc using Facebook Credits, increasing their involvement with, and loyalty to, a show and its content.
Facebook is increasingly being used by people to communicate with friends about these popular entertainment programmes and so provide a valuable resource to help programme makers target their audiences more closely.
BT Agilemedia’s integration with Facebook now means these people can cast votes directly from the show’s Facebook page and provides them with extra content at the same time as they watch the live shows , increasing the potential for larger numbers of votes and interactions.
Using the OPM platform, broadcasters can run voting events, competitions and play along games from their Facebook page and from their website – which is accessible from any internet-connected device. The platform also enables Service Providers to manage the service for broadcasters, such as providing analysis of events performance or dealing with customer queries.
BT Agilemedia already provides the technology which handles telephone voting for all the major programmes in the UK including The X Factor and Britain’s Got Talent – and is now is adding an on-line voting facility.
Facebook® is a registered trademark of Facebook Inc.
For more information please call 0800 731 3050.
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